Summarise then explain for greater impact when writing emails (inspired by the “Inverted Pyramid”).

Not only will your message be easier to triage and action; it’ll be easier to agree with your logic.

As a self-check, consider: Is the gist immediately obvious? Is information ordered from most to least important?

When we write in the background-facts-conclusion or academic format, our audience has to work harder to grasp our key message, and may draw different conclusions from the information provided. Not very influential!

Granted, it’s not the most engaging way to write for a blog. But for emails, 1000% yes!